Social Media On The Farm


Nightly Business Report featured a story last night from Diane Eastabrook, who explored how farmers are using social media to communicate what’s happening on their farms with agricultural market traders.

Eastabrook’s story examines the trader side as well, showing how they’re using Twitter to get information from farmers — something she describes as “a sort of virtual trading floor.”

The story gives the example of Commodities broker Joseph Vaclavik, who shares how South American farmers tipped him off to news about a drought there via Twitter:

“To actually hear first hand from these guys that, yeah, there’s a problem in my field cause it hasn’t rained in 30 days. That’s a different story, it’s a different kind of information that I think is very good.”

Read our article, Social Agriculture, from March, which explored a similar story of how farmers are using social media.

Debbie Carlson has focused on commodities for much of her writing career. She spent more than a decade at Dow Jones covering the Chicago-based futures exchanges. As a Dow Jones editor, she worked closely with The Wall Street Journal and Barron's in planning commodities coverage.

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